Love, Liner & Lipstick: Who Should Do Your Wedding Makeup?

When it comes to wedding planning, there are a lot of decisions to make—but one of the most personal (and most photographed!) is how you want to look on your big day. One question we hear from brides all the time: “Should I hire a professional makeup artist or just do my own makeup?”

The short answer? There’s no one-size-fits-all. But here’s what to consider before making your decision.

The Case for Hiring a Makeup Artist

1. It’s one less thing to worry about. Wedding mornings can be beautifully chaotic—emotions are high, people are coming and going, and the schedule matters. Having a pro who shows up with everything ready (and knows exactly how to work under pressure) is pure peace of mind.

2. Camera-ready is different than everyday makeup. Even if you’re great with makeup, wedding photos require a little more precision—lighting, flash, longevity, and even weather come into play. Professional artists know how to apply makeup that looks flawless in person and on camera, all day long.

3. They bring high-end products and tools. No need to invest in expensive products or guess what works best for your skin. Pros bring curated kits designed for long wear, high performance, and all skin types.

4. It’s your moment to be pampered. Let’s be real—you deserve to sit back, sip something bubbly, and be taken care of. Having someone else handle your makeup (and maybe your hair too!) is a small luxury that makes a big impact on how relaxed and radiant you feel.

The Case for Doing Your Own Makeup

1. You feel most like you. Some brides feel most confident doing their own makeup—and if you have a routine you love, products you trust, and the time to practice beforehand, there’s nothing wrong with going DIY.

2. You’re keeping it simple. If your wedding is super intimate, casual, or low-key, a light personal makeup touch may be all you need. Bonus: no scheduling or extra vendors required.

3. Budget matters. Professional makeup is an added expense. If you're being selective about your budget and makeup isn't a top priority for you, DIY can be a smart and meaningful choice.

A Few Things to Keep in Mind

Do a trial—no matter what. Whether you're hiring a pro or doing it yourself, do a full makeup run-through at least once (ideally in the same lighting your ceremony will be in).

Think about timing. Wedding mornings move fast. A professional will keep you on schedule—if you’re doing it yourself, build in plenty of buffer time.

Consider hiring just for you. Some brides hire a makeup artist for themselves only, and let bridesmaids do their own. It’s a great middle-ground option!

Final Thoughts

Your wedding day is about feeling confident, comfortable, and completely you. Whether that means sitting in a makeup chair or doing it yourself in your favorite mirror, the right decision is the one that supports your vision and your vibe.

Still unsure? Let’s chat! As planners, we’ve worked with incredible makeup artists—and we also know how to create timelines that give you space, no matter what you choose.